Our new corporate identity and website are now live
we are excited to share a significant milestone with you – the official launch of our rebranding initiative
As we continue on our journey by offering a natural solution that benefits the food safety for the industry in new ways, we recognize the importance of staying ahead of the curve and adapting to the evolving needs of our industry.
With this in mind, we’re embracing a fresh new look that reflects a modern and dynamic approach, capturing the essence of our company values. However, a rebranding is not just about aesthetics; it's about reaffirming our purpose and redefining our mission. At Phageguard, we remain passionately committed to advancing food safety practices, empowering your business by protecting the products, without the use of chemicals or loss in odor, taste or texture. We believe that through continuous innovation, collaboration, and knowledge sharing, we can drive a positive change in the industry together.
So, rest assured, our core values remain intact. We understand the importance of personalized support and tailored solutions. As part of our rebranding efforts, we have fine-tuned our internal processes to ensure even greater efficiency, and seamless collaboration.
Our newly branded bottles.
We're grateful for your ongoing trust and partnership. Without your invaluable feedback, insights, and collaboration this journey would not have been possible. Together we create the future of food safety, and we remain firmly dedicated to empowering your growth and achievements in the world of the food industry.
Our starting position: the phage
Meet the natural adversary of bacteria and Mother Nature’s own force for good: the phage. Fierce opponent of harmful bacteria, adept at neutralizing concerning pathogens like Salmonella and Listeria – while leaving good bacteria unharmed. Phages that are used as a processing aid function as a shield, protecting processors and consumers from pathogens.
Rebranding intro. Created by Verve.
The shield
Our new visual language has one returning asset: the shield. At Phageguard we've been captivated by phages for quite some time. Their strengths have also been apparent to us- tackling pathogenic bacteria with laser precision. Yet also their appearance; each phage is shaped like an icosahedron. Looking at it from a 2D surface, the phage looks shaped like a shield. When applied, their excellent protective quality becomes apparent. Together, these properties made us choose the shield as our inspiration for the visual identity.
Shield concept. Created by Verve.
Logo & typography
Other assets that you may notice straight away are the logo and fonts. Our new logo is a clean typographic wordmark. A distinctive hexagonal P, paying tribute to the shape of a phage. The remainder of the logo is well rounded and in balance. The reasons for these are to balance the angled P, while referring to our human-centric approach.
Brand reveal. Created by Verve.
The future of food safety
This rebranding including all brand assets were created with one goal in mind: to better serve you, the industry. Together we make food safer. This new branding will facilitate us to better connect us to our industry and convey the elegant technology that are phages, including all the benefits they hold.
Truly a future-proof solution. It would only be fitting to coevolve as a brand, Phageguard.
The future of food safety.
As a member of the industry, you work with foodstuffs daily. You're the artisan, the best at creating your food product within your respective industry. We do the same, only with bacteriophage processing aids. The safety of the foods that we consume daily are so important, that we left zero room for interpretation when it comes to Phageguard’s role in the future of food.
Our rebranding was completed in proud collaboration with the digital creative agency Verve.